Reach Foundry, a done-for-you outreach engine for your 8-week programme
Stef, Gemma mentioned your 8-week programme and I've been meaning to put something proper in front of you rather than a vague "we should chat" text. I'm Ade, I run the operational and outreach side of Gemma's work, and this is the actual thing: what it is, what it costs, why the price makes sense, and how it would technically work. Read it, poke holes in it, and tell me what's wrong with it.
The problem this solves
You've built something real, the 8-week corporate case study, a genuine ex-COO/aerospace credibility story nobody else in this space has, testimonials sitting in your Instagram highlights right now. What's missing isn't the product. It's that the exact people who'd book it, HR and People leads at UK companies with a real wellbeing budget, have no way of finding you. Word-of-mouth and a placeholder website aren't a distribution strategy.
What Reach Foundry already has, that you'd otherwise pay someone to build
This is the actual reason the price below works. Most of the expensive part of this already exists.
A live contact database
Thousands of UK HR/People/Wellbeing decision-makers, already sourced and verified for a different corporate wellbeing offer. The buyer persona is the same one you need.
A proven copywriting process, if you want it
A research-grounded, adversarially-judged approach to cold email that's already been built and tested this month, not a first attempt, a refined one. If you'd rather write it yourself, the sequence runs on your words instead. Either way, the database and the sending are the same.
Sending infrastructure
Sequenced, reply-tracked, inbox-managed sending already running for another client. Adding a second one is marginal effort, not a rebuild.
Real market pricing: what this costs everywhere else, UK only, in pounds
Published, sourced UK numbers. Nobody in this document is paying US rates for a UK audience.
| Provider | What they charge |
|---|---|
| Pearl Lemon Leads (London) | £2,497+/month for cold email or LinkedIn alone |
| Sopro | From ~£3,000/month, bespoke multi-channel, dedicated account manager |
| Flowd | £4,000-£10,000/month, targets 8+ qualified meetings/month |
| MeridianWeb (London) | £999/month starter, £2,498/month standard, plus a one-off list-build-only product at £1,499, no sequence or sending included |
| BangQuark (Manchester) | £699/month, prospect research + personalised outreach |
| 100 Pound Social | £299/month, LinkedIn only, 100 prospects/week, the realistic floor for the cheapest thing on the market, and it needs your own Sales Navigator and 300+ connections to even start |
Those prices cover real overhead: data teams, account managers, licensed tooling, and in every case building a list from zero. This works differently. The marginal cost of building your version is low because 90% of it already exists, which is the only reason the number below makes sense.
The other option: paying for reach instead of paying for a list
Worth comparing against LinkedIn ads directly, since that's the other real way to get in front of this audience.
LinkedIn's own guidance doesn't publish a fixed UK minimum, but independent benchmarking puts a genuinely useful UK B2B campaign at £1,500-3,000 a month in ad spend alone, before anyone's paid to write the ad or manage the campaign. Typical UK B2B cost-per-click runs £4.40-£12, cost-per-lead £50-£150. Below £1,500/month is generally reckoned as testing, not real results.
The actual offer
Two separate things, priced separately, because they're different work: building the engine once, and running it every week after that.
The build, one-off
A targeted slice of the existing database (300-500 contacts to start, not the whole list), and a 3-4 touch sequence structure built around your actual 8-week programme. If you'd rather write the words yourself, that's genuinely fine. I'll build the sequence around whatever you send me instead of drafting it from scratch. Against a comparable UK list-build-only product at £1,499 with nothing else included, this is genuinely a mate rate, not a market rate.
Running it
Actually sending the sequence, watching deliverability, reading and triaging replies, adjusting the copy against what real people say back. This is hands-on, not a tool I hand you. Priced below BangQuark's £699/month for a comparable managed service, well below the £2,497+/month agency tier, and it starts straight away rather than being an afterthought if the first batch goes well.
What I need from you first
Real session length, format, and a price for the 8-week programme, plus permission to use your real testimonials. "8-week corporate case study" on its own isn't enough to write copy that survives someone asking a follow-up question.
In exchange for both being priced this low: a signed testimonial once real bookings land, and permission to use this as a case study for the next client it gets sold to. Same trade already offered to Gemma on her own founding-client tier, not a special rule invented for you.
One honest thing worth saying: this rate and this priority slot are personal, and they're not open-ended. If it's not the right time for you, the same offer goes to someone else doing similar work. No pressure either way, just being straight about why now is the good moment to say yes.
How it actually gets sent, and why not Klaviyo or Mailchimp
This matters more than it sounds like it should.
- Klaviyo and Mailchimp are built for consented marketing lists, people who've opted in. Both explicitly prohibit using them for cold outreach to people who haven't. Using them this way risks account suspension, not just a slap on the wrist.
- The real category for this is purpose-built cold-outreach tools, Instantly.ai, Smartlead, Lemlist, designed specifically for sequenced cold email, with proper mailbox reputation management built in.
- To start, I'd run it myself, sending from a dedicated address on your own domain once it's ready, not a tool you have to learn. If this needs to scale past one client, that's when it moves onto one of those platforms properly.